MEET MARGARET
I help education businesses turn complicated websites into stronger, simpler systems.
I’m Margaret Slater — an educator, website strategist, and WordPress specialist helping teacher-authors and education business owners build, improve, and manage the online side of their businesses.
From websites and sales pages to SEO, email marketing, memberships, and ongoing support, I help connect the pieces so your business is easier to run and easier for your customers to navigate.
HOW I GOT HERE
IT STARTED WITH A BROKEN COMPUTER LAB, A PANDEMIC, AND A WEBSITE I HAD NO BUSINESS VOLUNTEERING TO FIX.
When schools suddenly didn’t reopen after March Break in 2020, I was teaching music. At the time, only the core subjects were being mandated online, so my administrator asked a very reasonable question: what was I going to do to earn my paycheque?
Luckily, I had already spent some time repairing and basically rebuilding our old computer lab using leftover desktops and spare parts, so I offered to become tech support.
Very quickly, I realized I was solving the same problems over and over again. Instead of spending hours on the phone walking someone through how to turn on a camera or share a screen, I started recording little YouTube tutorials so staff could see exactly what to do.
Then things got even more chaotic.
My teaching assignment changed five times in five weeks — from Grade 3 to Grade 8, homeroom to music, in-person to online and sometimes both. Like a lot of teachers, I ended up spending a lot of time on Teachers Pay Teachers trying to keep up.
That’s how I found Madly Learning.
I had purchased a resource and couldn’t figure out how to redeem it through the website. I figured if I was struggling, other teachers probably were too, so I sent a Facebook message and offered to fix it.
Had I ever fixed a website before? No.
But I had already taken my own computer apart and rebuilt it, and during lockdown I had taught myself HTML, JavaScript, and Python because apparently that was my idea of keeping busy.
She gave me a chance.
That first opportunity turned into several years of growing alongside her business, trying new roles, learning new systems, and realizing that I genuinely loved helping education businesses make technology feel less overwhelming.
Eventually, I started working with more teacher-authors and education businesses — first locally, then across Canada, the U.S., and Australia.
And somewhere along the way, this stopped being “something I happened to be good at” and became work I genuinely love.
I love helping creative people stay focused on the work only they can do — while I take the technology stress off their plate.
WHAT IT’S LIKE TO WORK WITH ME
Strategy when you need it. Tech support when you don’t want to touch it.
I’m not interested in handing you a website and disappearing. I want to understand how your business actually works, what you’re building, and where the technology is making things harder than it needs to be. Sometimes that means I’m building it for you. Sometimes we’re talking through the strategy together. And sometimes you just need someone who already knows your business to say, “Yep, I’ve got it.”
I understand education
businesses
You shouldn’t have to explain Teachers Pay Teachers, a resource launch, the rhythm of the school year, or why August feels different from October. Because I work inside education too, I understand the audience, the language, and the realities behind the businesses I support.
I connect strategy with
technology
A sales page is never just a sales page. It connects to your email list, SEO, offers, customer journey, and the rest of your website. I look at how the pieces work together so we solve the right problem instead of simply patching what broke today.
I stay invested in your
business
Some clients come to me for one project. Many stay for years. That means I learn their businesses, remember how things are set up, and become someone they can message when they have an idea, a problem, or a sentence that starts with, “Is this even possible?”
Good websites matter. Good working relationships do too.
READY WHEN YOU ARE
Your website should make your business easier to run — not harder.
Whether you need a fresh build, strategic improvements, ongoing support, or simply someone who understands how all the pieces fit together, I’d love to help.
You bring the ideas, expertise, and creativity. I’ll help make the technology support what you’re building.